Friday, 18 June 2010
numbers from the people
Umbro's 'Tailored in England': Instead of spending millions on a campaign showing David Beckham shooting an Ewok (or something) why not show the glory of Beckton, Bow, Wortley or Wallsend. You can kinda see why England's best players have come from these places... Basically there was fuck all else to do but play football in the car park or down the recky.
Good luck lads for tonight. I'm hoping for a semi-final, at least.
Umbro's campaign also reminds me of Lee Friedlander's excellent 'Letters from the People'. A symphony of unbound phonemes.